USA Today is reporting Nissan will show off its new 370Z in the game "Need For Speed Undercover" months before it hits the showroom.
The game will be released in stores on Nov. 18.
This comes on the heels of the campaign for Democratic presidential candidate Barack Obama buying ad space in an X-Box 360 video game.
We've seen software makers advertise their own games in other games they create. Third-party advertisers, however, are a completely different story. The idea of advertising in a completely virtual world is quite bold if you ask me.
Hopefully, this could lead to the underwriting of software to make games cheaper for the consumer. But, I know that's not realistic.
I plan to buy the iPhone app version of "Need For Speed Undercover" and I'll review it here when it is released.